bru hirano ︎︎︎
a brazilian product designer& visual designer based
in berlin, germany
selected works
( evino ) Customer Journey Map + Personas
︎︎︎ My role: Product Design
︎︎︎ The challenge: "How can we discover the best opportunities for all our customer profiles - and their journeys within ( evino )? And, with that, improve our services in general?"
︎︎︎ Segment: Wine
︎︎︎ Tools: Miro, Figma
︎︎︎ Year: 2021
︎︎︎ The challenge: "How can we discover the best opportunities for all our customer profiles - and their journeys within ( evino )? And, with that, improve our services in general?"
︎︎︎ Segment: Wine
︎︎︎ Tools: Miro, Figma
︎︎︎ Year: 2021
︎︎︎ Objectives:
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︎︎︎ The process:![]()
︎︎︎ Mapping of Internal Processes:
• Understanding the processes of each area and how they connect to each other
• Horizontal model: processes can happen at the same time
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︎︎︎ Life Cycle:
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︎︎︎ User Research:
Quantitative Research:
• Sending 5 different questionnaires directed to each cluster, within the scope of users defined previously
• General questions > Specific questions targeting each cluster
• 216 responses in total
Qualitative Research:
• Interviews were made on Google Meets, with average duration of 30 minutes
• General Questions > Specific Questions targeting each cluster
• 15 interviews in total
︎︎︎ Personas + Journey Map:
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︎︎︎ Service Blueprint:
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︎︎︎ Mapping of Internal Processes:
• Understanding the processes of each area and how they connect to each other
• Horizontal model: processes can happen at the same time
︎︎︎ Life Cycle:
︎︎︎ User Research:
Quantitative Research:
• Sending 5 different questionnaires directed to each cluster, within the scope of users defined previously
• General questions > Specific questions targeting each cluster
• 216 responses in total
Qualitative Research:
• Interviews were made on Google Meets, with average duration of 30 minutes
• General Questions > Specific Questions targeting each cluster
• 15 interviews in total
︎︎︎ Personas + Journey Map:
︎︎︎ Service Blueprint:
october @ 2021
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