PT/BR Ultrarange 3D - Campanha realizada para divulgar o novo tênis 3D da linha Ultrarange da VANS. O “Get There” é a frase oficial da campanha, o que nos mostra que o tênis pode nos levar até lá - no mar, na terra, nas montanhas, independente de onde seja. A ideia de usar uma bússola no centro de várias imagens de paisagens distintas foi justamente mostrar que o Ultrarange 3D pode te levar para qualquer lugar que você queira estar. Se você gosta de aventuras, de passar pelas montanhas para chegar até à praia, por exemplo, esse tênis definitivamente é para você.
EN Ultrarange 3D - Campaign created to spread the new 3D sneaker from the VANS Ultrarange line. “Get There” is the official phrase of the campaign, which shows us that the sneaker
can take us anywhere - to the sea, land, mountains, regardless of where it is. The idea of using a compass in the center of several images of different landscapes was precisely to show that Ultrarange 3D can take you anywhere you want to be. If you like adventures, going through the mountains to get to the beach, for example, this sneaker is definitely for you.
Designer: Bruna Hirano
Art Director: Bruno Carinho Nascimento
Architect: Gabriel Joia
Agency: Epigram Superunion
can take us anywhere - to the sea, land, mountains, regardless of where it is. The idea of using a compass in the center of several images of different landscapes was precisely to show that Ultrarange 3D can take you anywhere you want to be. If you like adventures, going through the mountains to get to the beach, for example, this sneaker is definitely for you.
Designer: Bruna Hirano
Art Director: Bruno Carinho Nascimento
Architect: Gabriel Joia
Agency: Epigram Superunion
