Siriani & Mendes Nogueira is a law firm that needed a new visual identity reflecting both tradition and modernity. The goal was to design a brand that communicates reliability, seriousness, and professionalism, while also standing out with a contemporary look.
YEAR
2024
ROLE
Brand Designer
SERVICES
Benchmarking
Market and cultural analysis
Early inspirations and moodboards
Color palette
Typography
Iconography, patterns, graphic elements
Brand guidelines / brand book
About the project
Siriani & Mendes Nogueira logo was carefully crafted around two core elements: Roman columns and the sword. The columns directly reference the legal profession, rooted in the architecture of Roman courts and the historical foundation of the Western legal system. The sword, in contrast, symbolizes the lawyer’s role as a defender of rights and justice. Together, these elements give the brand an aura of seriousness and rationality.
Typography plays a key role in bringing a contemporary edge to the identity. The letters were styled to harmonize with each other, alternating between uppercase and lowercase. This subtle variation adds rhythm and modernity, balancing the classical presence of the columns and the sword.
Smooth Scroll
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This will hide itself!
Siriani & Mendes Nogueira
OVERVIEW
Siriani & Mendes Nogueira is a law firm that needed a new visual identity reflecting both tradition and modernity. The goal was to design a brand that communicates reliability, seriousness, and professionalism, while also standing out with a contemporary look.
YEAR
2024
ROLE
Brand Designer
SERVICES
Benchmarking
Market and cultural analysis
Early inspirations and moodboards
Color palette
Typography
Iconography, patterns, graphic elements
Brand guidelines / brand book
About the project
Siriani & Mendes Nogueira logo was carefully crafted around two core elements: Roman columns and the sword. The columns directly reference the legal profession, rooted in the architecture of Roman courts and the historical foundation of the Western legal system. The sword, in contrast, symbolizes the lawyer’s role as a defender of rights and justice. Together, these elements give the brand an aura of seriousness and rationality.
Typography plays a key role in bringing a contemporary edge to the identity. The letters were styled to harmonize with each other, alternating between uppercase and lowercase. This subtle variation adds rhythm and modernity, balancing the classical presence of the columns and the sword.
Smooth Scroll
This will hide itself!
This will hide itself!
Siriani & Mendes Nogueira
OVERVIEW
Siriani & Mendes Nogueira is a law firm that needed a new visual identity reflecting both tradition and modernity. The goal was to design a brand that communicates reliability, seriousness, and professionalism, while also standing out with a contemporary look.
YEAR
2024
ROLE
Brand Designer
SERVICES
Benchmarking
Market and cultural analysis
Early inspirations and moodboards
Color palette
Typography
Iconography, patterns, graphic elements
Brand guidelines / brand book
About the project
Siriani & Mendes Nogueira logo was carefully crafted around two core elements: Roman columns and the sword. The columns directly reference the legal profession, rooted in the architecture of Roman courts and the historical foundation of the Western legal system. The sword, in contrast, symbolizes the lawyer’s role as a defender of rights and justice. Together, these elements give the brand an aura of seriousness and rationality.
Typography plays a key role in bringing a contemporary edge to the identity. The letters were styled to harmonize with each other, alternating between uppercase and lowercase. This subtle variation adds rhythm and modernity, balancing the classical presence of the columns and the sword.
Smooth Scroll
This will hide itself!
This will hide itself!