Pedro A. G. Scomparin is a psychologist based in Campinas, Brazil, offering online individual therapy for both adolescents and adults. His approach is centered on the “here and now,” with a sharp ability to understand others and quickly grasp the insights patients want to express.
YEAR
2022
ROLE
Brand Designer
SERVICES
Benchmarking
Market and cultural analysis
Early inspirations and moodboards
Color palette
Typography
Iconography, patterns, graphic elements
Brand guidelines / brand book
About the project
The logo was built around two core elements: the eye and the idea of movement/connection. The eye symbolizes looking inward, awareness, and attentiveness - directly reflecting the psychologist’s focus and understanding of his patients. Around it, circular shapes move in opposite directions yet connect with each other, creating a sense of flow, continuity, and balance. These forms represent the professional, the patient, and the therapeutic space itself - a safe harbor free from pressure, judgment, and criticism.
Smooth Scroll
This will hide itself!
This will hide itself!
Pedro A. G. Scomparin
OVERVIEW
Pedro A. G. Scomparin is a psychologist based in Campinas, Brazil, offering online individual therapy for both adolescents and adults. His approach is centered on the “here and now,” with a sharp ability to understand others and quickly grasp the insights patients want to express.
YEAR
2022
ROLE
Brand Designer
SERVICES
Benchmarking
Market and cultural analysis
Early inspirations and moodboards
Color palette
Typography
Iconography, patterns, graphic elements
Brand guidelines / brand book
About the project
The logo was built around two core elements: the eye and the idea of movement/connection. The eye symbolizes looking inward, awareness, and attentiveness - directly reflecting the psychologist’s focus and understanding of his patients. Around it, circular shapes move in opposite directions yet connect with each other, creating a sense of flow, continuity, and balance. These forms represent the professional, the patient, and the therapeutic space itself - a safe harbor free from pressure, judgment, and criticism.
Smooth Scroll
This will hide itself!
This will hide itself!
Pedro A. G. Scomparin
OVERVIEW
Pedro A. G. Scomparin is a psychologist based in Campinas, Brazil, offering online individual therapy for both adolescents and adults. His approach is centered on the “here and now,” with a sharp ability to understand others and quickly grasp the insights patients want to express.
YEAR
2022
ROLE
Brand Designer
SERVICES
Benchmarking
Market and cultural analysis
Early inspirations and moodboards
Color palette
Typography
Iconography, patterns, graphic elements
Brand guidelines / brand book
About the project
The logo was built around two core elements: the eye and the idea of movement/connection. The eye symbolizes looking inward, awareness, and attentiveness - directly reflecting the psychologist’s focus and understanding of his patients. Around it, circular shapes move in opposite directions yet connect with each other, creating a sense of flow, continuity, and balance. These forms represent the professional, the patient, and the therapeutic space itself - a safe harbor free from pressure, judgment, and criticism.
Smooth Scroll
This will hide itself!
This will hide itself!