Since 2014, Isabela Honda Confeitaria has been creating balanced sweets made with high-quality ingredients. To refresh the brand and add a modern, visually appealing touch, we developed a new visual identity. Bold contrasts in color and striking typography highlight the brand’s personality, while the cake icon incorporates the letter “H” in its horizontal form. The logo comes in two versions: vertical and horizontal. In the horizontal version, the name “Isabela” is shortened to “Isa,” paired with “Honda” written in kanji - a nod to the owner’s Japanese heritage.